Hello & Welcome to an in-depth look into my 3-Week Client // Design process! We're in Week 02 which is all about the Identity Refinement + Collateral Design. If you're just joining in on the series - no worries - you can catch up on the Getting Started post and Week 01 below.

Hello, and Welcome to an in-depth, behind-the-scenes look at my client // design process. Last week we talked about what happens before a project gets underway in order to make a 3-week timeline possible - if you missed it you can check it out below.

My 3-Week Client Process // Getting Started

Week 01 of 03 is all about the Discovery + Identity Formation of your brand. While all three weeks are fun, the first week is my favorite! Going over your client homework together, playing with mood boards // color palettes, combing through research - UGH - it's just the best!

Over the next few weeks I'll be taking you behind-the-scenes and offering a step-by-step look into my 3-week client // design process and I can't wait to share it with you!

So, let's get started shall we? First things first, I advertise a 3-week project timeline, BUT - let's get real for a minute - how in the world is that actually possible?